For many people, the term "artificial intelligence" (AI) conjures up mental images of futuristic-looking robots making our lives easier through realistic emotions and behaviors. Sadly, as much as we'd all love to have an animatronic housekeeper, Rosie the Robot isn't rolling through that door any time soon. The reality is that AI is making our lives easier in a variety of ways through a delicately balanced collaboration of human judgment and data-driven science. With the help of AI, our online experiences are more personalized and targeted to our interests than ever before. We no longer have to call a customer service phone line and wait on hold for 15 minutes, since companies are programming chatbots to answer the most frequently asked questions.